MODERN FORMS OF ORGANIZATION OF THE LEISURE INDUSTRY

Purpose. The conditions for the existence of tourist industry have been put in a strict framework over past few years. pandemic and military actions forced this to look new extraordinary ways organizing its work, aimed both at meeting most urgent needs people recreation, their own profitability. Therefore, purpose work is study existing modern forms leisure organization, as well introduction promising directions organization development tourism business. Method. article uses methods scientific research, analysis synthesis substantiate industry, method comparison compare identify necessary but missing elements presented forms. Results. As result number changes activity, adaptation business conditions, further transformation types entertainment recreation are needed. presents leisure. Scientific novelty. proposed HUBs hotels, which can simultaneously solve many tasks: from organization. Practical significance. Implementation will allow compete effectively on market increase profitability companies.